SeenThis, the adaptive streaming technology company, today announced a new partnership with On Device, a leading brand lift measurement company, to bring clients independently validated insights into the impact of their campaigns.
Through this collaboration, SeenThis can now provide brand lift studies (BLS) that measure real-world outcomes such as awareness, consideration, and purchase intent, powered by On Device’s trusted brand lift measurement. This allows advertisers to quantify the incremental value of SeenThis’ unique adaptive streaming technology in driving attention and performance across the open web.
"This partnership with On Device allows us to demonstrate the real impact of SeenThis technology on brand performance,” said Jesper Benon, CEO of SeenThis. “While budgets shrink and expectations grow, we help brands get more from less. By collaborating with On Device, we’re adding an extra layer of accountability and insight to every campaign.
Sarah Robson, Global Head of Advertising Effectiveness, On Device, added: “We’re thrilled to partner with SeenThis to deliver deeper brand lift insights for their clients. Our collaboration brings together SeenThis’ high-performance creative technology with our expertise in passive brand lift measurement, helping advertisers understand not just what works, but why.”
This partnership enables marketers to access independent validation of SeenThis campaign performance, demonstrating measurable uplift across key brand metrics, including brand awareness, familiarity, creative response, and engagement - underscoring how streaming creative technology delivers enhanced media effectiveness.
Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 5000+ brands in 50+ countries, the company is on a journey to reshape the internet – for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co