Brand Lift Data APIs
Unlock the full value of your Brand Lift data
APIs that power performance
Unlike static, aggregated reports, our log-level, context-rich API data gives you the flexibility to act faster and unlock more value.
Build more powerful models
Feed channel level Brand Lift data into MMM and planning models.
Develop smarter products
Use outcome data to enhance ad targeting and format optimisation.
Improve operational efficiency
Create custom Brand Lift reports and let your AI agents run in-depth analysis.
Not all Brand Lift data is created equal
We deliver the highest quality brand lift data, so you can create the magic.
Aggregated reports and dashboards can hide the truth behind campaign performance, especially when they’re built on opaque methodologies.
Our APIs provide log-level Brand Lift data — also known as impression-level or row-level data — linking every survey response to the individual ad impressions that influenced it.
Our Data APIs give you a high-resolution view of how your campaigns are changing consumer sentiment so you can understand what’s really driving brand effectiveness.
How our Data APIs work
We deliver the highest quality brand lift data, so you can create the magic.
Brand Lift outcomes are linked to specific advert impressions through our enhanced pixel tags, with associated meta data like day part and format.
Up to 3 Macros can be loaded with the full context relevant to your business, including audience strands, creative ID and ad format.
Delivers two separate data files: Exposure Data, which records advertising exposure events, and Survey Data, the survey responses with balancing variables.
Aggregated measurement data, including Survey Data Files, with one file per key metric, and the Description Config file, with fieldwork questions mapped to the survey data files.
Data you can trust for decision making
If you’re integrating partner data into your systems, you need to be confident in its quality. That’s why every Brand Lift study should follow a robust, consistent research methodology.
Accurate exposed and control groups based on verified ad exposure signals.
Panelists are ID and biometrically verified with banking grade checks to stop bots.
Automated checks for speeding, straight lining and open-ends, remove poor quality responses at source.
Designed for response quality, to enable data-breaks and reveal both brand and creative performance.
Weighted data cannot be matched to a real world ad impression, so we use a seven point balancing protocol to ensure model-ready data.