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Brand Lift Guides & Downlaods

Essential guides and downloads from our Brand Lift experts, to help you make the most of Brand Lift measurement.

This Brand Lift guide compares Ad Recall and Passive Exposure based Brand Lift methodologies
Why Ad Recall Falls Short

Understand why you can't trust Ad Recall as a proxy for advertising exposure. Download this guide to find out why Ad Recall is Brand Lift's biggest mistake.

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This Brand Lift guide highlights common bad practices in Brand Lift measurement
Measurement Medical

Does your Brand Lift need a check up? Download our Measurement Medical to discover if your Brand Lift Measurement has picked up some unhealthy habits.

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This Brand Lift guide is a cross-media brand lift measurement case study featuring Volkswagen
Case Study: Volkswagen

How On Device helped Volkswagen and PHD measure cross-media Brand Lift, revealing key drivers and insights to boost future campaign ROI.

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