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Brand Lift Case Studies

We combine the latest measurement technologies with expert insight, helping our clients measure and enhance advertising effectiveness in today’s complex media landscape.

Some of our recent work

Image of a Volkswagen car to represent On Device's brand lift case study with Volkswagen and PHD
Volkswagen & PHD

On Device helped Volkswagen and PHD measure brand lift across media, revealing key drivers and insights to boost future campaign ROI.

Image of a woman with a travel bag to represent On Device's brand lift case study with IHG and Yahoo
IHG & Yahoo

Hotel Indigo by IHG needed a cross-channel campaign to re-engage travellers to their brand. They wanted to drive consideration of the brand among those in the market for luxury/ premium hotels.

 
An image of a pepsi can to represent On Device's brand lift case study with Pepsico and OMD
Pepsi CO & OMD

PepsiCo & OMD commissioned On Device to provide an ‘Always on’ solution that provided a view of PepsiCo's performance across 4 beverage brands which would help inform planning and future spend…

 
Image of a woman on her phone to represent On Device's brand lift case study with Paypal and Yahoo
PayPal & Yahoo

Yahoo commissioned On Device Research to understand the impact of PayPal’s advertising campaign across both digital native and connected TV platforms to better understand how the activity helped shift awareness...

McDonald's McDelivery logo to represent On Device's brand lift case study with McDonald's and OMD
McDonald's & OMD

McDonald's via OMD commissioned On Device Research to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness...

Image of a lego ad to represent On Device's brand lift case study with Lego and Global
Lego & Global

Lego wanted to use podcast advertising via Global to positively impact their brand funnel.  Alongside this, they also had another objective through radio and OOH to increase awareness and promote traffic to the ‘At Your Leisure’ Podcast.

 
Image of OPPO Reno10 Pro phone to represent On Device's brand lift case study with OPPO and Audacia
OPPO & Audacia

Oppo wanted to increase awareness and consideration of their Reno 10 Smartphone. They ran an audio campaign through Audacia Audio to use the power of audio to help them achieve these campaign objectives.

Image of a man using a Karcher cleaner to represent On Device's brand lift case study with Karcher and GumGum
Karcher & Gum Gum

Kärcher, a global leader in cleaning technology, sought to enhance awareness of their indoor steam cleaner and window vac. Partnering with Starcom and GumGum, Kärcher leveraged high-attention media to better understand and connect with their audience and to drive improved campaign outcomes.

Some of our awards

Who we work with

We partner with the world’s leading advertisers, planners and publishers to help them measure and enhance brand advertising effectiveness.