HOW IT WORKS 

Brand Lift measurement for social campaigns

Emulated environment solution for walled gardens

Measuring your campaign

There are 3 stages to the fieldwork process when using an emulated environment.
Adidas-Survey-CCAT

1. Screening

Panelist are pre-screened for participation with a behavioural and demographic questionnaire.
Emulated YouTube feed on a phone with an adidas video ad playing, highlighted above the video the panelist chose

2. Exposure

Panelists browse an emulated feed, exposing them to the creative in a native environment.
Adidas-Survey-CCAT

3. Survey

The exposed audience and a fully-balanced control group take the Brand Lift Survey.

Let's talk Brand Lift

Whether you're looking to measure a single campaign, power optimisation with data APIs or just get some advice, our team is here to help. Complete the form and we'll get back to you within one business day.