HOW IT WORKS 

Brand Lift measurement for Apple News

Emulated environment solution for walled gardens

Measuring your campaign

There are 3 stages to the fieldwork process when using an emulated environment.
Apple News Survey Screen Mockup

1. Screening

Panelist are pre-screened for participation with a behavioural and demographic questionnaire.
Emulated Apple News feed on a phone with a British Red Cross video ad highlighted in the feed

2. Exposure

Panelists browse an emulated feed, exposing them to the creative in a native environment.
British Red Cross Survey Screen

3. Survey

The exposed audience and a fully-balanced control group take the Brand Lift Survey.

Let's talk Brand Lift

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