On-Device.com Privacy Policy
This Privacy Policy covers your use of www.on-device.com, www.ondeviceresearch.com and related websites. It explains what information On Device Research Limited a company registered in England and Wales with number 07329573 (“ODR”, “we”, “us” or “our”) collects about you, how we may use it, and the steps we take to ensure that it is kept secure. It also explains your rights and how to contact us.What information do we collect?
The personal data we hold may include some or all of the following:
- Contact and identity data including email address and phone number (we call this Identity and Contact Data)
- Technical data concerning your use of the our Sites (Technical Data), which may include the Internet protocol (IP) address used to connect your device to the Internet, Location Data, your browser type and version, time zone setting, browser plug-in types and versions, operating system version and platform, app names and/or identifiers, mobile carrier, screen size and device manufacturer, Identification for Advertising (AAID or IDFA), Play I.D. and Mobile Identification Number, device characteristics (device type, OS and battery status) and other device identifiers, and details of your visits to our Sites including traffic data and other communications data.
- Your preferences for the marketing you wish to receive from us and third parties and your communication preferences (Marketing and Communications Data)
Some of your personal data may be shared with us by third parties such as:
- Technical and Profile Data:
- Analytics providers (such as Google)
- Advertising services, networks and social media services (such as Google, Linkedin, Twitter/X and Meta)
That data may be used for the following purposes: (a) to customize and measure ads; (b) for app and user analytics; (c) for cybersecurity.
Your use of your account with us and the inputting of some Identity and Contact Data, and the gathering of some Technical Data and Profile Data, may be effected by means of cookies. You can set your browser to refuse cookies, to alert you when a website has set or accesses cookies, or you may refuse consent to some cookies. Note that if you refuse cookies some parts of our website or app may not function properly.
How do we use your personal data, and what is our legal basis for doing so?
These are the legal bases we have for holding and processing your personal data:
- Contract: To enter into or perform a contract with you
- Legitimate Interest: For our (or third parties’) legitimate interests, as long as they aren’t overridden by your interests and rights
- Consent: Your consent
- Explicit consent: Your explicit consent, where Special Categories of Personal Data are concerned
- Obligation: To comply with our legal obligations
Where you opt to receive marketing communications from us, we will use your relevant Marketing and Communications Data to communicate that marketing to you. Our basis: Consent.
We will use your Marketing and Communications Data and Identity and Contact Data to keep you informed of important changes to our relationship with you, such as by notifying you of changes to this Privacy Policy. Our basis: Obligation and Legitimate Interest (in maintaining a compliant relationship with you).
We will only use your personal data for the above purposes, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process your personal data without your knowledge or consent where this is required or permitted by law.
Whom will we share your personal data with?
We may share your personal data with trusted partners and third parties, but always for the uses referred to above. These third parties are businesses (and in some cases charities) of the following types:
- payment services providers
- mailing and delivery services
- website and app hosting providers
- messaging services providers
- social media platforms
- online and offline marketing service providers
- market research and profiling services
- identity verification services
- ad and measurement networks
- organisations that do location-based analytics (and their service providers)
We may also share your personal data with others where to do so is mandated by applicable law.
Your Marketing and Communications Data will only be shared with a third party for the purpose of them directly marketing to you where you have consented to that marketing.
If we transfer your personal data outside the European Economic Area (EEA) to a country that does not provide a similar level of legal protection to that provided by the United Kingdom’s data protection laws, we put in place legally appropriate safeguards to require the protection of your personal data. You can request details of those safeguards by contacting our Data Protection Officer.
If we sell our business or assets, your personal data may be provided to the prospective purchaser’s advisers with appropriate legal protections and will be passed to the new owners of the business.
Third Party Processors
Our carefully selected partners and service providers may process personal information about you on our behalf as described below:
Digital Marketing Service Providers - We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include:
Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy at http://sopro.io. Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: dpo@sopro.io.
How long will be keep your personal data for?
We keep your personal data for as long as is necessary: Our basis as specified in this Privacy Policy, and to address relevant legal, tax or accounting requirements, including potential claims by and against us. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure of that data, the purposes for which we process it, whether we can achieve those purposes through other means, as well as legal, taxation and accounting requirements. You can request more details of how we apply these criteria by contacting our Data Protection Officer. When the need to keep your personal data ends, we either delete or anonymise it.
How do we keep your personal data secure ?
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Your legal rights
Under the law, you have the right to:
- Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
- Request correction of your personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Request erasure of your personal data. This enables you to ask us to delete your personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with a legal or regulatory obligation. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; or (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.
- Withdraw consent to the processing of your personal data, or to profiling by means of your personal data, where consent is the basis for that processing. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact our Data Protection Officer by email to the address specified below. You will not have to pay a fee to exercise any of your legal rights as specified above. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access the relevant your personal data (or to exercise any of your other legal rights). This is a security measure we take to help avoid your personal data being disclosed to a person who has no right to receive it.
We may also contact you to ask you for further information in relation to your request to help speed up our response. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Personal Data Request
A personal data request is appropriate if you want:
- withdraw consent for any Personal Data currently held
- request the erasure of any Personal Data associated with yourself
- a copy of all the Personal Data you hold associated with you
Contacting us
We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our Data Protection Officer using the details set out below.
Email address of Data Protection Officer: meb@ondeviceresearch.com
Postal address of Data Protection Officer: Meb Gafur, On Device Research, Summit House, 12 Red Lion Square, London, WC1R 4QH, United Kingdom
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.