CASE STUDY

Kärcher & Gum Gum

Explore how OPPO and Audacia used On Device’s audio solution to measure the effectiveness of their campaign, revealing its impact on brand awareness and consideration among OPPO’s target audience.

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Overview

Kärcher, a global leader in cleaning technology, sought to enhance awareness of their indoor steam cleaner and window vac. Partnering with Starcom and GumGum, Kärcher leveraged high-attention media to better understand and connect with their audience and to drive improved campaign outcomes.

Campaign Vision

To increase awareness of their indoor steam cleaners and window vacs.
To increase consideration towards the Kärcher brand.
To drive action and purchase intent towards the Kärcher products.

Our Solution

Kärcher via GumGum activated a digital campaign to help drive brand action online through the use of pre-tested highly attentive media options, including Interactive Skins, In-Image Video, In-Screen Expandable Video, and GumGum's exclusive mobile Hangtime solution. 

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Digital Brand Lift

Our Results

The campaign has fulfilled its action objective by provoking significant increases in spontaneous awareness (+5%pts overall and +10%pts of those within the high attention group):

+5%pt

Increase in spontaneous awareness overall

63%

Responded positively to the creative (+2%pts above the category benchmark)

32%

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On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our Aldi, Gum Gum & Starcom case study shows the same partners applying high-attention media to another campaign.

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