CASE STUDY

The Gift of Brand Impact

How an attention-led holiday strategy delivered for Aldi.

Aldi, Gum Gum & Starcom

Overview

Aldi partnered with GumGum to execute a holiday campaign combining attention-led strategy with brand lift measurement. The initiative showcased product quality and value while building emotional connections with audiences during the competitive holiday season.

Campaign Vision

Showcase quality, range, and value.
Build stronger emotional connections with audiences.
Achieve outcome-based optimisation aligned with brand objectives.

Our Solution

By pairing GumGum's Mindset Graph™ with their Attentive Lift product, powered by On Device Brand Lift data, the team linked attention metrics to incremental brand impact, enabling data-driven optimisation throughout the campaign.

Digital Brand Lift

Our Results

The campaign successfully delivered both emotional brand storytelling and tactical performance during Aldi's most competitive season, with granular brand lift data identifying key performance levers.

  • Attention-led strategy translated to incremental brand impact.
  • Passive measurement methodology ensured trustworthy data.
  • Full transparency enabled closed-loop advertising-to-outcome tracking.
  • Campaign achieved emotional and tactical performance objectives.

Related resources

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On Device Benchmark Report

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Want to know more about us?

On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our VW & PHD case study shows the same approach applied to a complex, multi-channel campaign spanning Social, DOOH, VOD and TV.

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.

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