The Gift of Brand Impact
How an attention-led holiday strategy delivered for Aldi. Download the case study.
Linking Attention with Brand Lift
By pairing GumGum’s Mindset Graph™ with their Attentive Lift product, powered by On Device Brand Lift data, Aldi's campaign went beyond exposure to understand how deeper attention translated into incremental brand impact.
Planning to Brand Lift objectives
Aldi’s objective was not only to showcase its quality, range, and value, but also to build a stronger emotional connection with audiences. This required outcome-based optimisation to ensure the brand objectives would be achieved
Closing the loop with brand lift
By partnering with On Device, GumGum had access to brand lift data they could trust, based on passive and robust measurement methodologies. With full transparency, they were able to close the loop between advertising and brand outcome.
Delivering results for Aldi
The campaign successfully delivered both emotional brand storytelling and tactical performance during Aldi’s most competitive season. Granular Brand Lift data enabled GumGum to identify the levers to ensure that the campaign achieved its objective.
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On Device is a trusted Brand Lift Measurement Partner
At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. In our PayPal & Yahoo case study, for example, we measured exposure to Paypal's campaign across digital native and connected TV using our Digital Brand Lift product. The results showed shifts in awareness, trust and association.
Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.