REPORT

The State of Brand Lift in 2026

Our benchmark report reveals Brand Lift performance by media channel across the marketing funnel.

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Overview

A true reflection of Brand Lift in 2026 — On Device presents benchmark data analysing how brand advertising performs across channels in 2026, with expert analysis and cross-media campaign modelling.

A True Reflection of Brand Lift in 2026

Media effectiveness continues evolving, with data revealing performance throughout the marketing funnel. 

Expert Analysis

The report features analyses from our Brand Lift data experts, with commentary from On Device's research team, contextualising findings to support informed planning decisions. 

Five Channels, Three Funnel Metrics

Coverage includes five media channels — Digital Video, Digital Audio, Digital Display, TV and OOH — measured across three brand funnel metrics: Awareness, Consideration and Intent. 

Our Brand Lift Channel Combination Model

Our methodology models cross-media campaign effectiveness, predicting collective impact across three-channel combinations that reflect typical campaign structures. 

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WANT TO KNOW MORE ABOUT US?

On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our McDonald's & OMD case study shows the same approach applied to a single-channel audio campaign.

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.

Contact our team