CASE STUDY

IHG & Yahoo

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IHG_Yahoo_ODR

Overview

Hotel Indigo by IHG needed a cross-channel campaign to re-engage travellers to their brand. They wanted to drive consideration of the brand among those in the market for luxury/premium hotels.

Campaign Vision

To drive consideration of Hotel Indigo by IHG.
To gain a stronger affiliation with frequent travellers.
To drive intent and action as a result of the campaign.

Our Solution

 YAHOO and Hotel Indigo by IHG commissioned On Device to conduct a robust brand lift survey across those that were exposed to Digital-Out-Of-Home, Mobile & Display activity, harnessing demographic-and-behaviourally matched control group to isolate the KPIs of brand impact. 

Digital Brand Lift

OOH Brand Lift

Our Results

+14%pt

Increase in consideration amongst women

+6%pt

Increase in consideration across all adults

20%

Searched online for more information

+6% pts more likely to agree the hotel offers a friendly and hospitable service.

65% responded positively to the creative.

18% visited the Hotel Indigo by IHG website for more information.

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Want to know more about us?

On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our VW & PHD case study shows the same approach applied to a complex, multi-channel campaign spanning Social, DOOH, VOD and TV.

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.

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