CASE STUDY

IHG & Yahoo

Explore how Hotel Indigo and Yahoo measured the impact of their campaign on luxury travellers, uncovering its effectiveness in driving brand consideration and reconnecting the brand with its target audience.

IHG_Yahoo

Overview

Hotel Indigo by IHG needed a cross-channel campaign to re-engage travellers to their brand. They wanted to drive consideration of the brand among those in the market for luxury/premium hotels.

Campaign Vision

To drive consideration of Hotel Indigo by IHG.
To gain a stronger affiliation with frequent travellers.
To drive intent and action as a result of the campaign.

Our Solution

 YAHOO and Hotel Indigo by IHG commissioned On Device to conduct a robust brand lift survey across those that were exposed to Digital-Out-Of-Home, Mobile & Display activity, harnessing demographic-and-behaviourally matched control group to isolate the KPIs of brand impact. 

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Digital Brand Lift

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OOH Brand Lift

Our Results

+14%pt

Increase in consideration amongst women

+6%pt

Increase in consideration across all adults

20%

Searched online for more information

+6% pts more likely to agree the hotel offers a friendly and hospitable service.

65% responded positively to the creative.

18% visited the Hotel Indigo by IHG website for more information.

Want to know more about us?

On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our VW & PHD case study shows the same approach applied to a complex, multi-channel campaign spanning Social, DOOH, VOD and TV.

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.

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