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Audio Brand lift

McDonald's & OMD

Overview

McDonald's via OMD commissioned On Device to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness of the McDonald's app whilst also improving opinions around the service. 

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Campaign Vision

Tic  To increase awareness of the McDonald’s App.

Tic  To improve opinions of the McDonald’s App.

Our Solution

Using an array of innovative tech, On Device measured exposure to McDonald’s campaign via Audacia through its audio brand lift solution verifying all audio ad activity across multiple platforms active.

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Audio brand lift

Our results

Specifically, the December burst of activity helped drive metrics across the entire purchase funnel:

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Tic  Top-of-mind awareness for McDonald’s increased by +6% pts following the campaign

 

Tic  Respondents were +3% pts more likely to agree that McDonald’s offers delivery through their own services or other delivery apps

 

Tic  After exposure to the campaign, consideration for McDonald’s was increased by a further +2% points

 

Ready to find out more?

Get in touch to learn how our comprehensive Brand Lift measurement system and award-winning insight can remove uncertainty from your media plans.
Contact the On Device brand lift team

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