CASE STUDY

PayPal & Yahoo

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

PayPal_Case_Study__Cover

Overview

Yahoo commissioned On Device to understand the impact of PayPal's advertising campaign across both digital native and connected TV platforms to better understand how the activity helped shift awareness of the brand's growing opportunities for consumers including its new measurement of crypto currency.

Campaign Vision

Measure overall shift in both brand and advertising awareness alongside consideration and brand associations.
Identify where each media adds value alongside wider digital native advertising.
Demonstrate how the campaign performed against the wider financial benchmark data.

Our Solution

Using an array of innovative tech, On Device measured exposure to PayPal's campaign across both digital native and connected TV using IP addresses. This uses a mix of our digital brand impact solution and new TV brand impact solution.

TV Brand Lift

Digital Brand Lift

Our Results

Specifically, the December burst of activity helped drive metrics across the entire purchase funnel:

+23%pt

Increase in relevance of the PayPal brand

0%pts 100%pts
Control 61% Exposed 84%

+13%pt

Increase in trust of the PayPal brand

0%pts 100%pts
Control 51% Exposed 64%

+17%pt

Increase in association with positive brand experience

0%pts 100%pts
Control 55% Exposed 72%

PayPal enjoyed significant increases in awareness (+13%) following being exposed to the Connected TV ad, alongside increases in ad recall by +9%. The campaign overall increased spontaneous awareness by +2%.

CTV also performed well when it came to the brand's association with crypto currency, increasing by +5%.

Uplifts across the Connected TV exposure were also demonstrated across relevance, trust and experience of the brand.

Related resources

On Device Benchmark Report Report

On Device Benchmark Report

Our benchmark report reveals Brand Lift performance by media channel across the marketing funnel.
Channel 4 & Trip Advisor Case Study

Channel 4 & Trip Advisor

Discover how OOH Brand Lift measurement aids brands like Channel 4 in understanding campaign impact.
Channel 4 & Talon Case Study

Channel 4 & Talon

Advancing OOH Brand Lift Measurement for Channel 4.

WANT TO KNOW MORE ABOUT US?

On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our Channel 4 & Talon case study shows the same approach applied to Out-of-Home measurement. 

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.

Contact our team