Case Study

McDonald's & OMD

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McDonalds Logo

Overview

McDonald's via OMD commissioned On Device to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness of the McDonald's app whilst also improving opinions around the service. 

Campaign Vision

To increase awareness of the McDonald's App.
To improve opinions of the McDonald's App.

Our Solution

Using an array of innovative tech, On Device measured exposure to McDonald's campaign via Audacia through its audio brand lift solution, verifying all audio ad activity across multiple active platforms.

Audio Brand Lift

Our Results

Specifically, the December burst of activity helped drive metrics across the entire purchase funnel:

+6%pt

Increase in spontaneous awareness

0%pts 100%pts
Control 55% Exposed 61%

+7%pt

More likely to purchase McDonald's via the app

0%pts 100%pts
Control 31% Exposed 38%

+13%pt

More likely to agree they have good promotions and deals on the app

0%pts 100%pts
Control 46% Exposed 59%

Top-of-mind awareness for McDonald's increased by +6% pts following the campaign. 

Respondents were +3% pts more likely to agree that McDonald's offers delivery through their own services or other delivery apps.

After exposure to the campaign, consideration for McDonald's was increased by a further +2% points. 

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Want to know more about us?

On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our PayPal & Yahoo case study shows the same approach applied to a multi-platform digital and connected TV campaign.

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.

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