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TV Brand lift

PayPal & Yahoo


Yahoo commissioned On Device to understand the impact of PayPal’s advertising campaign across both digital native and connected TV platforms to better understand how the activity helped shift awareness of the brand’s  growing opportunities for consumers including it’s new measurement of crypto currency. 


Campaign Vision

Tic  Measure overall shift in both brand and advertising awareness alongside consideration and brand associations.

Tic  Identify where each media adds value alongside wider digital native advertising.

Tic  Demonstrate how the campaign performed against the wider financial benchmark data

Our Solution

Using an array of innovative tech, On Device measured exposure to PayPal’s campaign across both digital native and connected TV using IP addresses. This uses a mix of our digital brand impact solution and new TV brand impact solution.

TV brand lift
Digital Brand Lift

Our results

Specifically, the December burst of activity helped drive metrics across the entire purchase funnel:


Tic  PayPal enjoyed significant increases in awareness (+13%) following being exposed to the Connected TV ad, alongside increases in ad recall by +9%. The campaign overall increased spontaneous awareness by +2%.


Tic  CTV also performed well when it came to the brand’s association with crypto currency, increasing by +5%.


Tic  Uplifts across the Connected TV exposure were also demonstrated across relevance, trust and experience of the brand.


Ready to find out more?

Get in touch to learn how our comprehensive Brand Lift measurement system and award-winning insight can remove uncertainty from your media plans.


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