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Brand Lift Case Studies

We combine the latest measurement technologies with expert insight, helping our clients measure and enhance advertising effectiveness in today’s complex media landscape.

Some of our recent work

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Pepsi CO & OMD

PepsiCo & OMD commissioned On Device to provide an ‘Always on’ solution that provided a view of PepsiCo's performance across 4 beverage brands which would help inform planning and future spend…

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PayPal & Yahoo

Yahoo commissioned On Device Research to understand the impact of PayPal’s advertising campaign across both digital native and connected TV platforms to better understand how the activity helped shift awareness...

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McDonald's & OMD

McDonald's via OMD commissioned On Device Research to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness...

Some of our awards

Who we work with

We partner with the world’s leading advertisers, planners and publishers to help them measure and enhance brand advertising effectiveness.