CASE STUDY

PayPal & Yahoo

Explore how PayPal and Yahoo used On Device’s Brand Lift solutions across digital and CTV, creating a clearer view of campaign effectiveness across channels and the impact on key brand metrics.

Paypal & Yahoo-1

Overview

Yahoo commissioned On Device to understand the impact of PayPal's advertising campaign across both digital native and connected TV platforms to better understand how the activity helped shift awareness of the brand's growing opportunities for consumers including its new measurement of crypto currency.

Campaign Vision

Measure overall shift in both brand and advertising awareness alongside consideration and brand associations.
Identify where each media adds value alongside wider digital native advertising.
Demonstrate how the campaign performed against the wider financial benchmark data.

Our Solution

Using an array of innovative tech, On Device measured exposure to PayPal's campaign across both digital native and connected TV using IP addresses. This uses a mix of our digital brand impact solution and new TV brand impact solution.

tv

TV Brand Lift

Digital Icon

Digital Brand Lift

Our Results

Specifically, the December burst of activity helped drive metrics across the entire purchase funnel:

+23%pt

Increase in relevance of the PayPal brand

0%pts 100%pts
Control 61% Exposed 84%

+13%pt

Increase in trust of the PayPal brand

0%pts 100%pts
Control 51% Exposed 64%

+17%pt

Increase in association with positive brand experience

0%pts 100%pts
Control 55% Exposed 72%

PayPal enjoyed significant increases in awareness (+13%) following being exposed to the Connected TV ad, alongside increases in ad recall by +9%. The campaign overall increased spontaneous awareness by +2%.

CTV also performed well when it came to the brand's association with crypto currency, increasing by +5%.

Uplifts across the Connected TV exposure were also demonstrated across relevance, trust and experience of the brand.

WANT TO KNOW MORE ABOUT US?

On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our Channel 4 & Talon case study shows the same approach applied to Out-of-Home measurement. 

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.

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