CASE STUDY

From Outdoor to Outcomes

Advancing OOH Brand Lift Measurement for Channel 4. Download the case study.

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Channel 4 Cover Design

OOH is an evolving channel

OOH continues to evolve in step with a rapidly changing media landscape. It is now more dynamic, responsive, and programmatically-delivered than ever before. 

Real Behaviour means real insights

Our measurement has always been underpinned by one principle: quality data fuels quality insight. That's why we developed our measurement that tracks real behaviour. 

Understanding Channel 4's impact

Talon and Channel 4 came to us with key metric objectives for some of Channel 4's lead shows (Patience and Tempting Fortune) and their overall brand. 

Positives of Always-on measurement

Ad Recall studies are cheaper but misleading - see the data to prove it. For decision making, passive measurement is worth the investment.

The Evolution of OOH-1

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On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our PayPal & Yahoo case study shows the same approach applied to a multi-platform digital and connected TV campaign.

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.

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