Audio Brand lift
McDonald's & OMD
Overview
McDonald's via OMD commissioned On Device to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness of the McDonald's app whilst also improving opinions around the service.
Campaign Vision
To increase awareness of the McDonald’s App.
To improve opinions of the McDonald’s App.
Our Solution
Using an array of innovative tech, On Device measured exposure to McDonald’s campaign via Audacia through its audio brand lift solution verifying all audio ad activity across multiple platforms active.
Audio brand lift
Our results
Specifically, the December burst of activity helped drive metrics across the entire purchase funnel:
Top-of-mind awareness for McDonald’s increased by +6% pts following the campaign
Respondents were +3% pts more likely to agree that McDonald’s offers delivery through their own services or other delivery apps
After exposure to the campaign, consideration for McDonald’s was increased by a further +2% points
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