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Occasional thoughts, findings and inspiration about advertising effectiveness from the On Device team.

On Device Launches Passive Social Media Ad Measurement Technology with RealityMine
On Device Launches Passive Social Media Ad Measurement Technology with RealityMine
By Lisa Miles

Global brand lift measurement company On Device is excited to announce its latest innovation in...

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Power Meets Proof: On Device x SeenThis Announce Brand Lift Partnership
Power Meets Proof: On Device x SeenThis Announce Brand Lift Partnership
By Sarah Robson

A partnership that gives advertisers validated insight into how technology drives brand lift

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Brand Lift's Biggest Mistake: Why Ad Recall Falls Short
Brand Lift's Biggest Mistake: Why Ad Recall Falls Short
By Alan Bantick
Consider this a brand lift intervention into the pitfalls of ad recall.

At a recent marketing...

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