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Brand Lift's Biggest Mistake
Why Ad Recall Falls Short

Discover the pitfalls of Ad Recall based Brand Lift measurement. Download our essential guide. 
Ad Recall v Passive Packshot
Person with brain full of media symbols and question marks to show the unreliability of memory and ad recall methodology for Brand Lift
Why Ad Recall Falls Short

Relying on memory leads to false positives, false negatives and misattribution, making Ad Recall an unreliable proxy for exposure.

Methodology Matters

Analysis of over 2,000 brand lift studies shows Ad Recall was wrong 80% of the time when compared to passive exposure measurement.

Passive Means Accurate

Pixel tagging provides accurate exposure data, ensuring reliable control and exposed groups, eliminating human error and customer bias.

Cost of Cheap Brand Lift

Ad Recall studies are cheaper but misleading - see the data to prove it. For decision making, passive measurement is worth the investment.

Want to know more about us?
On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. In our PayPal & Yahoo case study, for example, we measured exposure to Paypal's campaign across digital native and connected TV using our Digital Brand Lift product.  The results showed shifts in awareness, trust and association. 

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.