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Brand Lift Guides & Downlaods

Essential guides and downloads from our Brand Lift experts, to help you make the most of Brand Lift measurement.

Ad Recall v Passive Brand Lift On Device guide
Why Ad Recall Falls Short

Understand why you can't trust Ad Recall as a proxy for advertising exposure. Download this guide to find out why Ad Recall is Brand Lift's biggest mistake.

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Brand-Lift-Measurement-Medical
Measurement Medical

Does your Brand Lift need a check up? Download our Measurement Medical to discover if your Brand Lift Measurement has picked up some unhealthy habits.

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VW Brand Love Case Study On Device
Case Study: Volkswagen

How On Device helped Volkswagen and PHD measure cross-media Brand Lift, revealing key drivers and insights to boost future campaign ROI.

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We partner with the world’s leading advertisers, planners and publishers to help them measure and enhance brand advertising effectiveness.

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