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Cross Media

Pepsi Co & OMD


PepsiCo & OMD commissioned On Device to provide a ‘Always on’ solution that provided a view of PepsiCo's performance across 4 beverage brands which would help inform planning and future spend.

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Campaign Vision

Tic  Measure overall shift in both brand and advertising awareness alongside consideration and brand associations.

Tic  Identify where each media adds value alongside wider digital native advertising.

Tic  Demonstrate how varying media combinations work together and how this varied for each brand.

Our Solution

Using our Cross-Media Measurement System, On Device measured exposure to PepsiCo's campaign across TV, OOH, Social Media and Digital Media.

TV brand lift


OOH brand lift


Social media Brand Lift


Digital Brand Lift


Our results

Specifically, the December burst of activity helped drive metrics across the entire purchase funnel:


Tic  Across July to December 2023, marketing efforts were successful in significantly moving the dial on brand salience and intent +3%pt increase in prompted awareness and +4% pt increase in purchase intent)


Tic  Overall, AV channels drove visibility, whereas Meta and Radio were the most effective at building bottom funnel metrics.


Tic  More specifically, combinations of OOH & Radio or OOH & Social drove the largest uplifts at the lower end of the funnel, over indexing on brand preference (118 and 111 respectively) and intent (117 and 108 respectively).


Some of our success stories

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