From Outdoor to Outcomes
Advancing OOH Brand Lift Measurement for Channel 4
Download our Case Study.
OOH is an evolving channel
OOH continues to evolve in step with a rapidly changing media landscape. It is now more dynamic, responsive, and programmatically-delivered than ever before.
Real behaviour means real insights
Our measurement has always been underpinned by one principle: quality data fuels quality insight. That’s why we developed our measurement that tracks real behaviour.
Understanding channel 4's impact
Talon and Channel 4 came to us with key metric objectives for some of Channel 4’s lead shows (Patience and Tempting Fortune) and their overall brand.
Positives of Always-on measurement
Ad Recall studies are cheaper but misleading - see the data to prove it. For decision making, passive measurement is worth the investment.
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On Device is a trusted Brand Lift Measurement Partner
At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. In our PayPal & Yahoo case study, for example, we measured exposure to Paypal's campaign across digital native and connected TV using our Digital Brand Lift product. The results showed shifts in awareness, trust and association.
Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.